Mgr I - Commercial Content & Digital Marketing in Clearwater, FL at PODS

JOB SUMMARY

The Content & Digital Marketing Manager for Commercial will be responsible for the development and execution of PODS Digital Marketing Programs, which includes the Content Marketing Strategy, Media Planning & Buying, SEO strategy & execution, guiding Web Initiatives, and Nurture Email communications all with the intention of driving demand for the various Commercial channels.   The role will need to bring understanding of B2B marketing fundamentals to execute against business goals. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Drive Demand efforts for the PODS for Business unit, through channels:  Inbound Call Center, Outbound Call Center, Website.
• Manage all agency partners that support content, social and media buying.  Conduct quarterly analysis on productivity, accountability and strategic initiatives to ensure maximum effectiveness from fees paid.
• Ensure maximum effectiveness with media buy.   Optimizing and building strong foundational media strategy to support web and inbound call center traffic.
• Develop annual sales objectives for website and inbound/outbound call center channels
• Develop and maintain annual Content editorial calendar, including email nurtures, social, media, blog and website content.
• Manage the ‘brand voice’ guidelines and ensure all content staff – internal or external- are in compliance with brand strategy.
• Develop and execute SEO strategy to increase organic growth to PODS for Business YOY.    Distribute weekly report to Senior Leadership Team.
• Develop plan to Increase amounts of MQL’s to sales MoM. 
• Develop email nurture programs for various vertical groups and solutions. Convert strangers into Prospects, Prospects into customers, through thoughtful and methodical content guiding the customer journey.
• Work with Commercial Customer Experience & Programs Manager to develop website improvements that increase conversion on the website. This position is responsible for improving the conversion from website visit to quote, and quote to order.
• Assure the PODS brand is properly represented and is abiding by brand requirements
• Generate monthly reports on our marketing campaign’s performance
• Manage art and copywriting professionals (outsourcing where needed)
• Analyze key metrics for website traffic and sales calls received.
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
• Conduct program financial analysis in addition to monitoring program KPI’s.
• Must have strong data analysis experience, running data and developing actionable plans according to the data message.