Analyst III - Digital and Web Analytics in Clearwater, FL at PODS

Date Posted: 9/11/2020

Job Snapshot

Job Description

JOB SUMMARY
 
The Sr Analyst will be responsible for managing our digital analytic platform and data while delivering strategic recommendations to improve digital marketing effectiveness and site conversion. The ideal candidate will have proven success in managing and leveraging Google Analytics (GA) to ensure the efficacy of digital data as well as the ability to discover and communicate actionable digital insights to a range of stakeholders to drive traffic, conversion, and improved efficiencies in marketing performance. On the reporting and analytics front, we need a passionate leader with experience performing ad hoc deep-dive analyses and creating sophisticated reports, dashboards, and visualizations. Finally, the candidate will be technically proficient in Google Tag Manager to ensure the efficacy of PODS digital data via oversight of site tagging and campaign tracking.
 
ESSENTIAL DUTIES AND RESPONSIBILITIES

TACTICAL:
  • Ensure that all digital properties are effectively (and accurately) tagged for reporting and analytical capabilities by managing the testing, QA, QC, debugging, and documentation of tagging and tracking code to ensure the integrity and accuracy of all online and web analytics data.
  • Measurement and analysis of key drivers of site conversion, the interaction between offline advertising and site traffic, performance of landing experiences and marketing programs
  • Establish, maintain and evolve the website reporting and dashboards which should include tracking of key performance indicators (KPIs), traffic sources and funnel behaviors
  • Guide key stakeholders in the appropriate implementation and validation of new tracking requirements and fixes, and ensure existing tracking remains intact.
  • Build strong data-driven working relationships with internal teammates across key departments including Marketing, Finance and IT
  • Conduct competitive digital and site analyses to identify and elevate key trends and insights, and ensure recommendations drive actions to improve marketing efforts

Job Requirements

JOB QUALIFICATIONS: Education & Experience Requirements
  • Bachelor’s degree in a quantitative, business, marketing or consumer research discipline (Statistics, Marketing Analytics, Data Science, Economics, Marketing, etc)
  • 4-6 years website analytics background specifically focused on site tagging/implemention, website performance, conversion optimization, navigation, traffic and campaign analysis, and usability
  • Expert user of Google Analytics with demonstrated knowledge of Google Tag Manager and pixel implementations using JS
  • Proficiency with Excel and developing reports and dashboards using PowerBI (preferred), Tableau or Google DataStudio required.
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