Sr. Analyst Advisor in Clearwater, FL at PODS

Date Posted: 1/10/2022

Job Snapshot

Job Description

JOB SUMMARY

Sr Analyst, Digital Marketing will be responsible for supporting campaign and marketing operations, reporting and analytics across the residential marketing organization. The ideal candidate will have demonstrated experience leveraging and transforming structured and unstructured data into actionable insights and recommendations that improve acquisition and conversion efforts in support of annual revenue plans. This critical role will also support efforts to develop and evolve marketing data strategy with an emphasis on measurement efficacy, KPI development, data quality and accessibility.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Provide analytical support to the Residential Marketing organization with respect to plan, campaign and channel performance, customer profiling and segmentation and behavioral analyses required to achieve a clear understanding of the PODS customer journey: traffic, quote, nurture and purchase – and provide recommendations to improve sales, conversion and spend effectiveness.
  • Translate data into actionable insights that tell a clear and compelling story and recommendations to drive the business forward.
  • Create, maintain and evolve reports, dashboards and visualizations to assist leadership and channel owners with day-to-day understanding of plan performance as well as risk and opportunity.
  • Support Residential Marketing demand planning efforts across the calendar year.
  • Partner with marketing data owners and IT to maintain and improve the accuracy, integrity and utilization of marketing and transactional data.
  • Serve as the data steward and IT liaison for marketing and transactional data needs - ensure data needs/issues are identified, tracked, reported to appropriate data owners and resolved in a timely manner.
  • Support leadership and marketing data owners in the development of long-term digital marketing data strategy  in partnership with IT.
  • May perform other duties and responsibilities as assigned

 

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

  • Direct supervisor job title(s) typically include: Director, Revenue Data Analytics
  • Job may require managing Analytics associates

Job Requirements

JOB QUALIFICATIONS: Education & Experience Requirements

  • BS degree in a quantitative discipline such as finance, quantitative marketing, statistics, operations research or mathematics, MBA is a plus
  • 4 – 7 years of experience performing marketing or business analysis in pricing, sales, or revenue management function, preferably in a fixed asset intensive industry such as Hospitality, Travel, Cargo Transportation, or in an Analytics Consulting role.
  • Demonstrated Experience working with large transactional data in cloud or SQL environments using advanced SAS, SQL, Python, or R skills
  • Experience working with Business Intelligence reporting and development using tools such as Tableau, PowerBI, Google Data Studio, etc.
  • A positive team player with the ability to communicate effectively, influence cross-functionally and develop solid working relationships across multiple levels and organizational boundaries is required
  • Extensive data interpretation experience with the ability to communicate insights and findings to senior management and external partners in a clear, compelling way
  • Ability to see the big picture and “tell the story” behind the data to drive consensus and action
  • Understands the strategic levers of the business and how analytics is a catalyst for decision making
  • Comfortable dealing with ambiguity and demonstrated ability to put structure around vague and unstructured requests/discussions
  • Can solve problems in complex situations using creative and conceptual reasoning
  • Strong communication and presentation skills to influence and expedite the decision-making process
  • Demonstrated leadership skills and demonstrated ability to mentor and develop less experienced analytics team members
  • BS/BA Bachelor’s Degree in Marketing Analytics, Statistics, Data Science, Quantitative Marketing, Information Technology - OR equivalent combination of education and industry specific experience.
  • 2-4 years of demonstrated experience performing data extraction/manipulation, blending, analytics and visualizations with large transactional databases or cloud platforms using SQL, SAS, R or Python and PowerBI, Tableau, Google DataStudio or similar for reporting/visualization.
  • Demonstrated proficiency with relational database concepts and structures, data integration techniques, ETL processes, QA/UAT and customer consolidation/hygiene practices. Experience with Google Analytics, BigQuery and/or Snowflake is a plus.
  • Experience with project management with the ability to continually re-prioritize multiple assignments, meet deadlines and manage expectations.
  • Knowledge of digital marketing, direct marketing and CRM principles
  • Experience with MTA, DDA or other attribution methodologies is a highly desired.
  • Strong attention to detail with a high degree of accuracy and experience with data validation
  • Ability to accurately interpret and draw conclusions from data to make marketing recommendations and to evaluate program success
  • Excellent written and oral communication skills with strong ability to translate technical requirements into non-technical terms and translate business needs into technical solutions.
  • Ability to transition analytical information into a story to influence decisions and action.
  • Demonstrated history of making confident decisions, influencing and mentoring stakeholders across the organization.
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