Brand Reputation Specialist in Clearwater, FL at PODS

Date Posted: 8/20/2021

Job Snapshot

Job Description


The Community Development/Brand Reputation Marketing Specialist supports the development and implementation of multi-channel brand reputation and public relations strategies. This role works closely with the service team and other internal departments to manage an online reputation representative of an industry-leading, customer-centric brand.



  • Ability to launch strategic and successful brand reputation and public relations initiatives that are on-strategy and on-brand
  • Responsible for monitoring the brand’s online presence and reputation across all relevant platforms
  • Oversees all aspects of our multi-platform social media response strategy, supporting and guiding a team responsible for engaging directly with customers daily
  • Responsible for compiling and distributing social escalations reports to key internal stakeholders
  • Uses internal systems to investigate issues and provide recommendations to management
  • Coordinates with the appropriate agency, freelancers, or in-house team to ensure proper execution of brand-consistent content
  • Personally create relevant, compelling content consistent with our brand voice and strategy as needed
  • Performs maintenance as needed to social media accounts’ design (cover photos, profile photos, descriptions)
  • Performs general administrative duties, including invoice management and meeting scheduling, for the department as needed
  • May perform other duties and responsibilities as assigned
  • Regular attendance and punctuality required


  • Typically reports to Management. Direct supervisor job title(s) typically include: Manager, Marketing
  • Job is NOT directly responsible for managing other full-time employees (e.g., hiring/termination and/or pay decisions, performance management)

Job Requirements

JOB QUALIFICATIONS: Essential Skills, Abilities, & Example Behavior(s)

  • Customer Focus: Providing service excellence to internal and/or external customers
  • Results Orientation: Focusing efforts on achieving high quality results consistent with the organization's standards
  • Teamwork/Collaboration: Working collaboratively with other to achieve organizational goals

JOB QUALIFICATIONS: Education & Experience Requirements

  • BA/BS or its equivalent required; degree in English, Communications, Public Relations, or Marketing is preferred
  • Minimum of 3 years of experience in public relations, brand reputation, social media community management, or in a related area
  • High-level of expertise on social media channels and communities such as Facebook, Instagram, Google, Twitter, Yelp, Better Business Bureau, LinkedIn, TikTok, YouTube, and Trustpilot, along with the use of community management tools such as Salesforce Social Studio, Chatmeter, HootSuite, Sprout Social
  • Exceptional writing, editing, and project management skills are required
  • Possess strong written and verbal communication skills
  • Ability to effectively manage and deliver feedback to internal and external teammates is required
  • Ability to manage significant workloads and shifting priorities
  • Ability to effectively organize, prioritize, and manage multiple projects at a time
  • Must be passionate about marketing, branding, and social media; keeps abreast of current developments and trends
  • Ability to copy edit and write new content is required
  • Ability to negotiate, influence, and confidently handle escalations/complaints
  • Ability to quickly learn internal systems
  • Must be passionate about creating a positive customer experience
  • Stay up to date on relevant brand reputation and social media trends
  • Possess math skills sufficient to perform required duties
  • Advanced experience in Microsoft Word, Excel, PowerPoint, and Outlook
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