Mgr II - Media Strategy in Clearwater, FL at PODS

Date Posted: 1/12/2022

Job Snapshot

Job Description

JOB SUMMARY

The Mgr II – Media Strategy will provide strategy and thought leadership in the development of 360 degree integrated media plans to achieve revenue growth for PODS. This role will partner with the broader media team, the brand team, the consumer research team and external agency partners to coordinate audience-led acquisition strategies – reaching target customers through the most efficient channels. He/she will also bring a highly analytical background with an in-depth knowledge of precision media leveraging 1st, 2nd, and 3rd party data.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Together with rest of the media team, leads holistic and integrated media strategy development, identifying the most efficient channels to acquire target customers 
  • In partnership with Brand team and Customer Research team, owns audience identification and development – identifying PODS target customer within media partner/channel audience segments and aligns audience segments across platforms/channels
  • Improves the performance of media by determining how to expand reach and penetration of target audiences – optimizing efforts across all media channels/partners
  • Work closely with Media and Analytics team to build media attribution to business performance – matching audience targeting efforts and customer orders to media tactics
  • Partners with Brand team to lead development of holistic media plans and support for new campaigns and initiatives
  • Partners with CRM team to integrate and align audience targeting, UTM taxonomy and efficient retargeting efforts – enhancing media and CRM performance
  • Leads Development of a roadmap of test-and-learn initiatives – identifying new media channels, partners and assets to leverage in reaching customers
  • Maintains a deep and thorough knowledge of new and emerging media products and services, including on-going changes to protect consumer’s privacy
  • Work cross functionally with the eCommerce team, creative, brand, Corporate Ops marketing team and others to create, implement and optimize integrated campaigns (including landing pages) that deliver against business goals 
  • May perform other duties and responsibilities as assigned

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

  • Reports to VP, Media and Sponsorships

Job Requirements

JOB QUALIFICATIONS: Essential Skills, Abilities and Example Behavior(s)

  • PRESENT SKILLFULLY: Able to prepare and deliver clear, effective, and professional presentations
  • QUESTION: Able to use effective fact-finding techniques to discover all relevant information; Able to ask questions that are not leading or biased; Able to challenge assumptions
  • BE STRAIGHT-FORWARD: Able to communicate directly (to-the-point) and rely on fact-based positions; Able to avoid the use of ambiguous language or statements that contain hidden or double meanings; Able to avoid being deceptive
  • NEGOTIATE: Able to apply effective questioning and listening techniques to determine each party's position; Able to look for common ground and build on areas of agreement to reach win-win outcomes; Able to ensure the agreed-upon alternatives have the support of all parties involved
  • SELL: Able to identify the needs of internal and external customers through effective questioning and listening techniques; Able to apply technical / professional knowledge, interpersonal and sales skills to obtain customers' commitment to ideas, services or products
  • ACT WITH INTEGRITY: Able to demonstrate uncompromising adherence to ethical principles; Able to demonstrate honesty in all actions; Able to admit and correct mistakes promptly; Able to assume full responsibility and accountability for own actions
  • ADAPT: Able to maintain effectiveness by changing personal behavior and work routines / habits in response to new circumstances and requirements
  • TAKE INITIATIVE: Able to exhibit tendencies to be self-starting and not wait for signals; Able to be proactive and demonstrate readiness and ability to initiate action; Able to take action beyond what is required and volunteers to take on new assignments; Able to complete assignments independently without constant supervision
  • DEVELOP SELF: Able to accurately assess own strengths and development needs; Able to strive to improve those areas identified as needing development; Able to seek opportunity for development through the job, special assignments, training, or external activities
  • BE PERSONALLY PRODUCTIVE: Able to use own time efficiently and avoid wasting time; Able to organize work with realistic priorities for self and others; Able to demonstrate stamina to sustain effort over a period of time; Able to set high but realistic standards for self; Able to produce a high volume of work; Able to balance personal and work commitments to maintain "personal best" conditions
  • BE PROFESSIONAL: Able to project a positive, professional image with both internal and external business contacts; Able to create a positive first impression; Able to gain respect and trust of others through personal image and demeanor
  • DELIVER QUALITY RESULTS: Able to deliver top quality service to all customers (internal and external); Able to ensure all details are covered and adhere to company policies; Able to strive to do things right the first time; Able to meet agreed-upon commitments or advises customer when deadlines are jeopardized; Able to define high standards for quality and evaluate products, services, and own performance against those standards
  • BE ANALYTICAL: Able to effectively gather all relevant information; Able to identify key issues; Able to qualitatively and / or quantitatively process data; Able to identify relationships, draw logical conclusions and interpret results for use in decision-making
  • BE A QUICK STUDY: Able to quickly learn and apply new information, skills and processes; Able to build on current knowledge and skills; Able to gather information from the appropriate resources to develop and execute plans when entering new situations
  • BE INNOVATIVE / CREATIVE: Able to examine the status quo and consistently look for better ways of doing things; Able to recommend changes based on analyzed needs; Able to develop proper solutions and identify opportunities

JOB QUALIFICATIONS: Education & Experience Requirements

  • Bachelor degree in Marketing, Advertising, finance or related Business degree 
  • 5+ years’ experience in marketing leading the development of media strategy and/or advertising 
  • 5+ years’ experience in project and/or account management and/or management of an in-house and outsourced team
  • Candidates must have deep experience with: Excel; Google Analytics; online media platforms (preferably Doubleclick for Advertisers)
  • Expertise in analyzing large volumes of data and making key business decisions in a fast-paced, dynamic environment. Agency management experience is extremely helpful.   
  • Possess math skills sufficient to perform required duties
  • Or an equivalent combination of education, training or experience

 

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