Mgr I - CRM in Clearwater, FL at PODS

Date Posted: 1/10/2022

Job Snapshot

Job Description

JOB SUMMARY

 

The CRM manager will build, own, measure, and manage PODS CRM efforts with heavy focus on email and analytics. The right candidate will own the A/B testing roadmap, inventory of assets, and be heavily involved in content strategy. This individual will bring new innovative ideas, diligent measurement processes, and have a passion for driving revenue, conversion, and customer satisfaction growth.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Assist in the strategy, development and execution of multichannel customer journey initiatives.
  • Optimize acquisition, conversion and personalization strategies.
  • Drive excellence in leveraging the marketing automation tool to create best in class customer experiences.
  • Connecting business needs with solutions, solving complex problems with tactics including driving revenue, customer experience, and customer engagement.
  • Lead A/B testing as an ongoing discipline to constantly improve campaign results across various digital marketing channels with heavy focus on email.
  • Project Manage A/B testing from Concept, Creative, Execution, Results
  • Partner with cross functional teams (i.e. Marketing, Finance, IT, Digital, Creative Services, and Customer Experience) to align integration of objectives, and ensure marketing strategies and promotions are optimized.
  • Monitor legal issues surrounding consumer data, privacy mailability, emailability, and deliverability.
  • Collaborate with marketing program owners, content strategists and/or campaign managers to integrate and repurpose content marketing and campaign content where appropriate

 

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

  • Typically reports to Management. Direct supervisor job title(s) typically include: VP CRM
  • Job is not directly responsible for direct report (e.g., hiring/termination and/or pay decisions, performance management)

Job Requirements

JOB QUALIFICATIONS: Essential Skills, Abilities and Example Behavior(s)

  • PRESENT SKILLFULLY: Able to prepare and deliver clear, effective, and professional presentations
  • QUESTION: Able to use effective fact-finding techniques to discover all relevant information; Able to ask questions that are not leading or biased; Able to challenge assumptions
  • BE STRAIGHT-FORWARD: Able to communicate directly (to-the-point) and rely on fact-based positions; Able to avoid the use of ambiguous language or statements that contain hidden or double meanings; Able to avoid being deceptive
  • NEGOTIATE: Able to apply effective questioning and listening techniques to determine each party's position; Able to look for common ground and build on areas of agreement to reach win-win outcomes; Able to ensure the agreed-upon alternatives have the support of all parties involved
  • SELL: Able to identify the needs of internal and external customers through effective questioning and listening techniques; Able to apply technical / professional knowledge, interpersonal and sales skills to obtain customers' commitment to ideas, services or products
  • ACT WITH INTEGRITY: Able to demonstrate uncompromising adherence to ethical principles; Able to demonstrate honesty in all actions; Able to admit and correct mistakes promptly; Able to assume full responsibility and accountability for own actions
  • ADAPT: Able to maintain effectiveness by changing personal behavior and work routines / habits in response to new circumstances and requirements
  • TAKE INITIATIVE: Able to exhibit tendencies to be self-starting and not wait for signals; Able to be proactive and demonstrate readiness and ability to initiate action; Able to take action beyond what is required and volunteers to take on new assignments; Able to complete assignments independently without constant supervision
  • DEVELOP SELF: Able to accurately assess own strengths and development needs; Able to strive to improve those areas identified as needing development; Able to seek opportunity for development through the job, special assignments, training, or external activities
  • BE PERSONALLY PRODUCTIVE: Able to use own time efficiently and avoid wasting time; Able to organize work with realistic priorities for self and others; Able to demonstrate stamina to sustain effort over a period of time; Able to set high but realistic standards for self; Able to produce a high volume of work; Able to balance personal and work commitments to maintain "personal best" conditions
  • BE PROFESSIONAL: Able to project a positive, professional image with both internal and external business contacts; Able to create a positive first impression; Able to gain respect and trust of others through personal image and demeanor
  • DELIVER QUALITY RESULTS: Able to deliver top quality service to all customers (internal and external); Able to ensure all details are covered and adhere to company policies; Able to strive to do things right the first time; Able to meet agreed-upon commitments or advises customer when deadlines are jeopardized; Able to define high standards for quality and evaluate products, services, and own performance against those standards
  • BE ANALYTICAL: Able to effectively gather all relevant information; Able to identify key issues; Able to qualitatively and / or quantitatively process data; Able to identify relationships, draw logical conclusions and interpret results for use in decision-making
  • BE A QUICK STUDY: Able to quickly learn and apply new information, skills and processes; Able to build on current knowledge and skills; Able to gather information from the appropriate resources to develop and execute plans when entering new situations
  • BE INNOVATIVE / CREATIVE: Able to examine the status quo and consistently look for better ways of doing things; Able to recommend changes based on analyzed needs; Able to develop proper solutions and identify opportunities

JOB QUALIFICATIONS: Education & Experience Requirements

  • Bachelor’s degree or equivalent work experience required
  • Minimum 5+ years’ experience in CRM, direct marketing campaign development and execution, analytics.
  • Proven ability to derive, manipulate, synthesize, and apply findings to business problems to lift revenue and profits.
  • Ability to analyze data from multiple sources and platforms.
  • HTML/CSS/Scripting skills in relation to Email Design a plus
  • SQL knowledge is a plus.
  • Relevant experience with analytical and campaign tools (Salesforce knowledge a plus).
  • Excellent communication, collaboration and consensus-building skills – ability to work with cross-functional teams including upstream content contributors and downstream content activators
  • Strong project management and organizational skills; ability to juggle multiple projects successfully and prioritize tasks effectively
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