Mgr I – Integrated Content Marketing in Clearwater, FL at PODS

Date Posted: 11/17/2021

Job Snapshot

Job Description

JOB SUMMARY

 

It’s an exciting time to join the PODS Brand team – we are growing! And as we grow, we are laser focused on taking content marketing to the next level. As we increase our focus on content, we need a content leader to drive strategy and execution. We are looking for a teammate with a content marketing background who has analytical chops – able to monitor and report on content performance. You will oversee a team responsible for blog and web content. And build a discipline to support content distribution across other channels.

 

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

 

  • Responsible for the development and execution of the content marketing strategy
  • Drives the ideation and execution of content marketing initiatives that are on-strategy and on-brand
  • Develops content marketing reporting dashboard, providing weekly reports to leadership and proactively adjusting content production based on trends
  • Manages the internal and external content execution teams, and coordinates with in-house and agency creative teams
  • Builds and manages content marketing budget, and reports out monthly to Brand Director
  • Develops presentations in PowerPoint for regular leadership updates
  • Collaborates with internal stakeholders, including: SEO lead, social lead, brand lead, email lead, and web team to inform content production and share out content pipeline
  • Uses consumer insights, segmentation and other survey data to best translate positioning and value propositions into targeted and thoughtful customer and prospect content
  • May perform other duties and responsibilities as assigned

 

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

  • Typically reports to Management. Direct supervisor job title(s) typically include: Director, Brand

Job is directly responsible for managing employees (e.g., hiring/termination and/or pay decisions, performance management)

Job Requirements

JOB QUALIFICATIONS: Essential Skills, Abilities and Example Behavior(s)

 

ACT WITH INTEGRITY: Able to demonstrate uncompromising adherence to ethical principles; Able to demonstrate honesty in all actions; Able to admit and correct mistakes promptly; Able to assume full responsibility and accountability for own actions

SOLVE PROBLEMS: Able to apply both rational and creative processes and approaches to identify root causes of problems and solutions

DELIVER QUALITY RESULTS: Able to deliver top quality service to all customers (internal and external); Able to ensure all details are covered and adhere to company policies; Able to strive to do things right the first time; Able to meet agreed-upon commitments or advises customer when deadlines are jeopardized; Able to define high standards for quality and evaluate products, services, and own performance against those standards

TAKE INITIATIVE: Able to exhibit tendencies to be self-starting and not wait for signals; Able to be proactive and demonstrate readiness and ability to initiate action; Able to take action beyond what is required and volunteers to take on new assignments; Able to complete assignments independently without constant supervision

BE INNOVATIVE / CREATIVE: Able to examine the status quo and consistently look for better ways of doing things; Able to recommend changes based on analyzed needs; Able to develop proper solutions and identify opportunities

PLAN: Able to develop short- and long-term operational and / or financial plans that are appropriately comprehensive, realistic, and effective in achieving goals; Able to anticipate obstacles and define alternate strategies; Able to integrate planning efforts across work units

ORGANIZE: Able to assemble appropriate resources (people, funding, material, support) to get things done; Able to manage multiple activities simultaneously to accomplish goals; Able to schedule and coordinate work of others; Able to establish efficient work procedures to meet objectives; Able to form the right structures and teams to enhance productivity

DEVELOP SELF: Able to accurately assess own strengths and development needs; Able to strive to improve those areas identified as needing development; Able to seek opportunity for development through the job, special assignments, training, or external activities

LISTEN: Able to actively listen and convey understanding of the comments and questions of others; Able to understand the situations, viewpoints and feelings of others before expressing own view

WRITE PROFICIENTLY: Able to convey information clearly and effectively through both formal and informal documents; Able to write in a well-organized and concise, yet complete, format; Able to use vocabulary appropriate for the audience; Able to constructively review and edit the written work of others

COLLABORATIVE TEAM PLAYER: Able to work harmoniously with others to get a job done; responds positively to instructions and procedures; able to work well with staff, co-workers, peers and managers; shares critical information with everyone involved in a project; works effectively on projects that cross functional lines; helps to set a tone of cooperation within the work group and across groups; coordinates own work with others; seeks opinions; values working relationships; when appropriate facilitates discussion before decision-making process is complete

BE PROFESSIONAL: Able to project a positive, professional image with both internal and external business contacts; Able to create a positive first impression; Able to gain respect and trust of others through personal image and demeanor

ADVANCED COMPUTER USER: Able to use required software applications to produce creative assets, correspondence, reports, presentations, and electronic communication. Able to operate general office equipment including company telephone system

 

JOB QUALIFICATIONS: Education & Experience Requirements

  • BA/BS or its equivalent is required; degree in English, Journalism, Communications or Marketing is preferred
  • Minimum 5 years of experience in the field or in a related area, with 3 years in senior content manager role
  • High level of proficiency in copywriting and proofreading
  • Proficient in GA and content performance reporting (specifically for blog and web)
  • Experience in building and managing a team preferred
  • Ability to manage significant workloads and shifting priorities
  • Ability to effectively organize, prioritize, and manage multiple projects at time
  • Must be passionate about creating a positive customer experience
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