Brand Manager in Clearwater, FL at PODS

Date Posted: 5/3/2021

Job Snapshot

Job Description

JOB SUMMARY

It’s an exciting time to join the PODS Brand team. We are embarking on a brand refresh with new voice, tone and style guidelines and reimagining content across all channels. We are looking for a new teammate with brand management experience, sharp project management skills, attention to detail, experience advocating for and enforcing brand standards, and someone who has creative strategy chops that will drive project brief development and integrated messaging. Our new teammate will report to the Director of Brand, and is responsible for overseeing various creative and communications projects. This person will work closely with internal departments, ensure brand compliance, fulfill requests for marketing materials and oversee internal and freelance creative teams’ workflows. 

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Lead various marketing projects including local and national efforts
  • Lead creative brief development for campaign support using consumer insights and audience data to ensure messaging is on target 
  • Lead the development of all creative and content working with agencies, creative staff and other internal stakeholders to ensure the all internal and external communications are in the PODS brand voice, tone, look and feel.  
  • Drive integrated marketing plans to support growth of PODS products and services and ensure integration across agency partners
  • Support external brand launch efforts
  • Oversee advertising agency, internal and external copy and design teams in support of creative development
  • Lead prospective customer journey documentation and optimization
  • Coordinate photo and video shoots 
  • Attend photo and video shoots as a key brand contributor
  • May perform other duties and responsibilities as assigned

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

  • Typically reports to Management.   Direct supervisor job title(s) typically include: Director, Brand 
  • Job IS directly responsible for managing other full time employees (e.g., hiring/termination and/or pay decisions, performance management)

Job Requirements

JOB QUALIFICATIONS: Education & Experience Requirements

  • Four year degree in Marketing, Advertising, Communications or related area, or equivalent combination of education and experience may be considered
  • Minimum of 4 year’s prior work experience in Marketing, Advertising or Communications
  • Working at or supervising advertising and PR agencies required, prefer a current/former advertising agency account executive 
  • Possess math skills sufficient to perform required duties
  • Experience managing multiple projects simultaneously required
  • Experience with content, messaging, and brand identity projects 
  • Prior brand standards development and enforcement experience 
  • Familiarity with MS Office, including: Outlook, Word, PowerPoint, Excel
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