Analyst I - Market Research in Clearwater, FL at PODS

Date Posted: 12/2/2021

Job Snapshot

Job Description

JOB SUMMARY

PODS has been recognized as the best moving and storage company and the Customer insights function is crucial in understanding who our customers are and how we can best serve them. This position is responsible for conducting primary and secondary research, compiling, and analyzing information on products, customers, macro and micro market conditions to support business development efforts, such as identifying potential new markets, sales opportunities, or the most effective methods of marketing specified products. He or she will build, evolve and manage the monthly trends dashboard and other recurring reporting. The successful candidate will be passionate about understanding and translating customer’s needs into actionable insights.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
  • Drafts questionnaires, polls, surveys, and other data collection resources.
  • Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
  • Compiles data related to competitors’ products such as pricing, sales, and marketing or distribution methodology.
  • Supports the product and marketing teams with ad-hoc primary and secondary research.
  • Summarizes and analyzes data; makes recommendations related to research findings.
  • Reports findings, complete with graphs illustrating data and written text explaining complex findings.
  • Identifies potential new products or markets through research.
  • Forecasts and tracks industry marketing and sales trends based on collected data.
  • Delivers reports and presentations of findings to the field, management and/or executive leadership.
  • Interfaces with third-party vendors as appropriate.
  • May perform other duties and responsibilities as assigned
  • Regular attendance and punctuality required

 

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

  • Position reports to Director, Research and CSAT
  • Job is NOT directly responsible for managing other employees (e.g., hiring/termination and/or pay decisions, performance management)

Job Requirements

JOB QUALIFICATIONS: Essential Skills, Abilities and Example Behavior(s)

 

ACT WITH INTEGRITY: Able to demonstrate uncompromising adherence to ethical principles; Able to demonstrate honesty in all actions; Able to admit and correct mistakes promptly; Able to assume full responsibility and accountability for own actions 

SOLVE PROBLEMS: Able to apply both rational and creative processes and approaches to identify root causes of problems and solutions 

DELIVER QUALITY RESULTS: Able to deliver top quality service to all customers (internal and external); Able to ensure all details are covered and adhere to company policies; Able to strive to do things right the first time; Able to meet agreed-upon commitments or advises customer when deadlines are jeopardized; Able to define high standards for quality and evaluate products, services, and own performance against those standards 

TAKE INITIATIVE: Able to exhibit tendencies to be self-starting and not wait for signals; Able to be proactive and demonstrate readiness and ability to initiate action; Able to take action beyond what is required and volunteers to take on new assignments; Able to complete assignments independently without constant supervision 

BE INNOVATIVE / CREATIVE: Able to examine the status quo and consistently look for better ways of doing things; Able to recommend changes based on analyzed needs; Able to develop proper solutions and identify opportunities 

PLAN: Able to develop short- and long-term operational and / or financial plans that are appropriately comprehensive, realistic, and effective in achieving goals; Able to anticipate obstacles and define alternate strategies; Able to integrate planning efforts across work units 

ORGANIZE: Able to assemble appropriate resources (people, funding, material, support) to get things done; Able to manage multiple activities simultaneously to accomplish goals; Able to schedule and coordinate work of others; Able to establish efficient work procedures to meet objectives; Able to form the right structures and teams to enhance productivity 

DEVELOP SELF: Able to accurately assess own strengths and development needs; Able to strive to improve those areas identified as needing development; Able to seek opportunity for development through the job, special assignments, training, or external activities 

LISTEN: Able to actively listen and convey understanding of the comments and questions of others; Able to understand the situations, viewpoints and feelings of others before expressing own view 

WRITE PROFICIENTLY: Able to convey information clearly and effectively through both formal and informal documents; Able to write in a well-organized and concise, yet complete, format; Able to use vocabulary appropriate for the audience; Able to constructively review and edit the written work of others 

COLLABORATIVE TEAM PLAYER: Able to work harmoniously with others to get a job done; responds positively to instructions and procedures; able to work well with staff, co-workers, peers and managers; shares critical information with everyone involved in a project; works effectively on projects that cross functional lines; helps to set a tone of cooperation within the work group and across groups; coordinates own work with others; seeks opinions; values working relationships; when appropriate facilitates discussion before decision-making process is complete 

BE PROFESSIONAL: Able to project a positive, professional image with both internal and external business contacts; Able to create a positive first impression; Able to gain respect and trust of others through personal image and demeanor 

ADVANCED COMPUTER USER: Able to use required software applications to produce creative assets, correspondence, reports, presentations, and electronic communication. Able to operate general office equipment including company telephone system 

 

JOB QUALIFICATIONS: Education & Experience Requirements

  • BA/BS or its equivalent is desired; Marketing Research, Statistics, Math, or related field is preferred.
  • 0 - 2 years of experience in the field or in a related area.
  • Excellent verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Superior research and analytical skills.
  • Have experience with key quantitative research tools and processes – specifically, questionnaire development, checking survey programming, managing fielding partners and monitoring progress, creating banner/tab plans, reading and quality control of data tables (if quant leaning)
  • Have experience with key qualitative research tools and processes – specifically, screener development, managing recruiting, discussion guide development, digital and in-person activity development, managing fieldwork, supporting execution of methods, synthesizing learnings, etc. 
  • Be skilled with extracting insights from raw data and visually bring those insights to life in creative ways
  • Ability to translate complex concepts and methodologies into easily understood language.
  • Proficient with Microsoft Office Suite or related software.

Or an equivalent combination of education, training or experience

 

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